Uprise Travel Promises to Set New Standard for West African Tours

Uprise Travel co-founders Musah Alhassan and Eric Bragg are thrilled to announce the official launch of Uprise Travel, a West African tour and travel company that will operate in Ghana, Senegal, Gambia, Togo, and Benin. The company will offer a wide range of tour opportunities, including safaris, birdwatching tours, cultural heritage tours, educational tours, photography tours, volunteer trips, and more.

The company’s stated mission is “to increase global happiness by providing innovative, inspirational, and sustainable travel experiences that positively impact tourists and the communities they visit.”

According to co-founder and CEO Eric Bragg, the decision to launch Uprise Travel with co-founder Musah Alhassan was an easy choice.

“Musah and I both felt that we could provide clients with experiences unmatched in West Africa. We both have passion for sustainable tourism, and we love working with each other. After a little bit of research, it only made sense to launch a new company together.”

Musah Alhassan is a two-time winner of the Ghana Tourism Authority’s Regional Tour Guide of the Year Award, and previously ran his own Ghana-based tour business, SDL Tours, before working for US-based student travel company Rustic Pathways. Bragg worked with Musah when he served as the Ghana Country Director for Rustic Pathways, and also served as the Executive Director of the Rustic Pathways Foundation.

According to Musah, who grew up around tourists in Ghana’s Mole National Park, leading tours is his life’s passion.

“I spend a lot of time training staff, preparing trip budgets, and managing the day-to-day operations of our business, but all I ever want to do is lead tours. No amount of money or growth will ever make me as happy as I am when I am on the road with tourists, showing them my country.”

Bragg’s passions lie in both storytelling and using tourism as a tool for sustainable development.

“I always felt that the governments and companies of West Africa were doing a poor job telling their story. These are beautiful, vibrant countries with so much to offer to tourists, but that story is never properly told to the rest of the world. I think we can change that.”

Uprise Travel is launching with an experienced team of both full-time and freelance tour operations staff.

“I am so excited about the team we have assembled. Together, we have over 50 years of tourism experience, and I am so confident in our ability to keep our clients satisfied from the moment they contact us to the moment they board their flight home,” said Alhassan. “We know that good tour guides are the most essential ingredient for a strong tour company, and we will always focus hard on hiring and training the most talented team.”

In addition to their focus on excellent tour staff, Uprise Travel plans to distinguish itself from other tour operators through its commitment to safety and sustainable tourism.

“If we aren’t the safest tour operator in West Africa, we will be very disappointed,” said Bragg. “And we will be equally disappointed if we don’t have the most positive impact on the communities that our tourists visit.”

The company believes strongly in “pro-poor tourism,” and believes that responsible tourism can be used to alleviate suffering.

The company will maintain their main office in Tamale, Ghana, with remote teams in Accra, Dakar, Banjul, Lome, and Los Angeles, California.


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